Summary| Research |
Synthesis |
Design |
Solution |
Synthesis |
03 Moodboard |
We wanted the look and feel of our website to be simple and minimalistic, yet elegant. It had to be as unobtrusive as possible, giving a sense of easy access and manageable information.
The table below summarizes the results of our brainstorming session while creating the mood board for the website:
COLORS |
TYPOGRAPHY |
SHAPES |
EMOTIONS |
OTHER |
White |
Serif |
Sharp lines |
In Control |
Save time |
Silver |
Garamond |
Symmetry |
Confident |
Flow |
Black |
Georgia |
Clean |
Calm |
Evolution |
Blue |
|
Organized |
|
Tips and hints |
Accent highlighter |
|
|
|
Shopping |
See our full size moodboard here