Research Synthesis Design Solution



02 Personas


Jane Miller

- 26 y/o living in Chicago, IL
- 4th grade teacher
- Subsists (almost solely) on Lean Cuisine
- Just getting into cooking
- Addicted to her Pink BlackBerry Pearl
- No kids, single
- Shops at Whole Foods sometimes,generic supermarket other times to save $

Alex Parise

- 42 y/o living in Brooklyn, NY
- Freelance photographer
- Loves to cook for his wife and two daughters
- Was a cook during undergrad at Columbia
- Shops almost exclusively at high end grocers,butcher shops and farmers’ markets
- Loves his iPhone (always upgrades to the latest)

BID 2010 . Human-Computer Interaction Institute . Carnegie Mellon University