Drawing from our insights and focus areas, here’s an overview of what we thought we would like to include in our design:

• Cooking mode
• Bigger text size
• Press any key to go forward
• Ingredients in-line with recipe
• Maybe have it be a scrolling list that shows previous and next step smaller
• Possibly show tips next to the steps in the cooking mode
• Focus on web, but can show other media (mobile, print out)
• Send out an email asking you to rate the recipe, ask for tips, serves as a bookmark for that recipe too
• Cooking dashboard — has kitchen timer, can manage multiple recipes at same time, intermix steps
• Indication of how many steps left, some sort of breadcrumbs
• Allow users to record their own videos to upload to the recipe?
• Social substitution management
• What are easy/common substitutions
• Novice vs. Expert
• Novice would see more pictures, technique info, easy to follow description of ingredients
• Mobile use
• GPS -> grocery store
• Where ingredients are located within the store