Synthesis
Bringing ideas to life through personas and narrative
From our user research, we identified four overriding themes around meal preparation and execution:
- managing multiple dishes is hard
- equipment constraints impact meal preparation
- aggregating and scaling multiple recipe ingredients requires a math PHD
- huge difference in cooking confidence between expert and novice cooks

Kathy Carlson
Intermediate-Expert Cook
Intermediate-Expert Cook

Lyle Carlson
Novice Cook
Novice Cook