In crafting a novel and educational experience for site visitiors, a specific design language was created. This design language was applied to different areas of functionality found on the Uniquity site. By using this language through the site, the language is constantly reinforced in the minds of the visitor

Rack / shopping cart & viewed items
Valet / personal shopper, advisor
Closet / previous purchases
Shopping Bag / cart for buying
Metaphors / cars, sports, scents
Views / front, back, side, detail