Generating Our Site Design, Language, and Flow

Fashion website can cover a large breadth of styles and purposes. They can be made to education, sell, recommend, and more. Creating Uniquity required a honing in on a specific goal which was to educate and support a personalized experience for all visitors. To achieve this we created a special design language to be used on the site as well as site flow maps for the best experience. To combine our design language and site flow, we crafted wireframes to help us structure the design we wanted and produced high fidelity mockups that would ultimately become our site's design.