Exploration Generation Persona Final Design

MIT Media Lab - What Am I Gonna Wear?: Scenario-Oriented Recommendation

Before deciding how our site would recommend clothing, we wanted to explore established research. One study in particular helped to shape the flow of our recommendations. The study discovered that scenario-oriented recommendations, based on style, function, and occasion, helped people find the appropriate clothing items."Scenario-Oriented Recommendation helps users by matching the characteristics of the circumstances and the possible products, and helps people to determine the ideal products more easily, even if they don't know what exactly that might be" (Shen, Lieberman, Lam. What am I gonna wear? MIT Media Laboratory). We decided that this research would be an excellent basis for our site's virtual "valet" recommendation system.

BID 2010 | Human-Computer Interaction Institute - Carnegie Mellon University