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Accelerate |
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We used directed storytelling to interview users aboud their previous experiences with online clothes shopping. With this method, we were able to understand the challenges of the current clothes shopping websites and how they felt about the purchasing process. User's mental models of the website were captured as well as their desired needs to improve the online experience. All users classified themselves as “quick-and-done” shoppers. Download Directed Storytelling Transcripts [PDF] ![]() Problems that prevented a quick shopping experience:
Clothing Websites Our Users Purchased From:
- GAP |
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BID 2010 . Human-Computer Interaction Institute . Carnegie Mellon University |