|BID.2010 - Personlized Web||
Accelerate is an one-stop clothes shopping website.
By providing shoppers a master account, they only need to remember one login and be able to shop from various name-brand stores from one site.
The concept is that retailers are linked to one master Accelerate account, which simplifies and expedites the process of searching for clothes and checking out purchases from multiple retailers. All the name-brand retailers are partnered with Accelerate to utilize the user's master account information to submit the retailer's own order forms. By doing so, shoppers can shop from multiple retailers on Accelerate as if they're all from one store.
In addition, the Accelerate interface is designed to have no overwhelming amount of text, advertising, or distractions. The experience is straight-forward, easy, and simple with a fun twist of rewarding the fastest buyers on the website.
|BID 2010 . Human-Computer Interaction Institute . Carnegie Mellon University|