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MyVineyard |
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In order create a wine recommendation site that was truly personalized, it was important to explore our users' needs. We did this by conducting a competitive analysis, followed by directed storytelling, and brick/mortar observations. We consolidated the results from these techniques to determine the important aspects of wine recommendation and narrow our target user group. |
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BID Spring 2009 | Carnegie Mellon University | Sin-Young Park | Jessa Hafer-Zdral | M. Azim Ali |