MyVineyard

Design

 

After determining our target user group, we developed two personas, Clayton and Tina, to highlight the differences between beginner and advanced wine drinkers. Next, we created a mood board that represents the emotional experience users have at MyVineyard.

With this information in mind, we brainstormed and created an affinity diagram with all aspects of the wine recommendation experience. This was used as a baseline for the features on our site.

We iterated through several rounds of sketching key areas of the site, then created two use scenarios to explain these pages.

  BID Spring 2009 | Carnegie Mellon University Sin-Young Park | Jessa Hafer-Zdral | M. Azim Ali