Jaunt.com

Methods used

We used the following methods in our user research:

1) Interviews and Directed Story-telling

2) Brick and Mortar Observation

3) Reviewing travel blogs and forums

Our target users were twenty something college students and young professionals. We interviewed around 15 users. Interviews and directed story-telling were conducted in person and via e-mail. We were particularly focused on the criteria for planning trips, sources of information and preferences of visitng landmarks vs exploring "quirky places".

For our brick and mortar observation, we talked to travel agents to understand how the process of planning a trip is carried out in the real world in the absence of online support.