The affinity diagram and the wireframes were revisited and the key question was placed on the table:

"How can our application improve the satisfaction of traveling
retirees and what are some of their goals while they travel?"

Through another brainstorming session and with ideas drawn from discussion with other members of our community, we began to focus on the notion that the retiring generation has more family and friends with whom they interact with because of the network of people they have gathered throughout their lives. They are more likely to have children and grand-children as well, increasing the amount of people they care for. Linking these ideas back to the travelling retirees as well as analyzing the competitive landscape, the idea for the "Got It" application came to fruition.