- The Process 01
- Ideation 02
- Speed Dating 03
- Decision 04
Design
Speed Dating

Speed dating is a rapid concept validation method, designed to assess the appeal of several product concepts. We decided to conduct our speed dating at the mall, with men who were waiting around fitting rooms. We narrowed our concepts down to six choices, and sketched descriptive storyboards for them, to express the concepts.
We sat down with nine men in the mall, and walked them through our concepts, and listened to their feedback.
The following are the six ideas that we tested in our speed dating process.

Game Show
People waiting in malls can play various gameshows with other people waiting in other malls.
Drawing on People
This concept is intended to enhance the people-watching behavior that people in malls already do. Users watch a live feed of people in their mall, and can drag funny items on to people as they walk around. Other users in other kiosks can also participate.
Recommendations
Users can tell the kiosk how long they expect to be waiting, and the kiosk suggests activities that the user can do in that time, such as getting a cup of coffee or checking out another store.