Research
Research Methods
We traveled to the mall to conduct ethnographic research with people who were waiting for other shoppers. We used a combination of interview questions and directed storytelling to learn about people's attitudes and behaviors while they wait.
We asked questions such as:
- How long have you been waiting here? How much longer do you expect to wait?
- Why did you choose to wait in this place in particular?
- What kinds of things do you do while you wait?
- How often do you find yourself waiting in shopping areas?
