Summary
Research Synthesis Design Solution
Brick and Mortar 04

Research

04 Brick and Mortar Observation

To fully understand the experience of wine tasting and learning about wine, we participated in a wine tasting event at the Andy Warhol Museum. This helped us understand the experience and needs to prepare a wine tasting event, how participants interacted and socialized during the event and how we could adopt learning to the event.

Findings

  • Food, talking and socializing
    Wine tasting wasn't just about wine. Food always accompanied the event, talking and socializing with others were also a large part of the experience.
  • A set of wines
    Wine tasting wasn't just about a single bottle of wine. A good pairing for comparison enhanced the tasting experience and the effectiveness of learning through the tasting.



BID Spring 2009 . Human-Computer Interaction Institute . Carnegie Mellon University