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Research
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04 Brick and Mortar Observation
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To fully understand the experience of wine tasting and learning about wine, we participated in a wine tasting event at the Andy Warhol Museum. This helped us understand the experience and needs to prepare a wine tasting event, how participants interacted and socialized during the event and how we could adopt learning to the event.
Findings
- Food, talking and socializing
Wine tasting wasn't just about wine. Food always accompanied the event, talking and socializing with others were also a large part of the experience.
- A set of wines
Wine tasting wasn't just about a single bottle of wine. A good pairing for comparison enhanced the tasting experience and the effectiveness of learning through the tasting.
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