Summary
Research Synthesis Design Solution
Assignment Overview 01

Research

01 Assignment Overview

This was a 3 week project to conduct research and design a personalized, transactional web site which assists users in wine recommendation and learning about wine through the experience.

We started off with exploratory research to find user needs and opportunities, conducted directed story telling, brick and mortar observation and competitive analysis to gain understanding of the existing domain and user needs. Based on our research we created a conceptual model of needs and desires related to learning about wine and developed two personas to define the problem to solve and guide our design decisions.

We generated many ideas in the ideation phase, evaluated and revised them through multiple iterations of low-fidelity and high-fidelity prototypes to come to our final design. Our final design is presented through screenshots explaining key features, an information architecture of the entire system and a set of web pages to demonstrate the design.



BID Spring 2009 . Human-Computer Interaction Institute . Carnegie Mellon University