Research Synthesis Design Solution









01 Persona

The persona reflects a typical wine "novice," based on findings from user research:

Grace Patterson, 23
public relations assistant

  • BA in English, U. Pitt
  • Enjoys casual get-togethers with a diverse group of friends
  • Takes work and friendships seriously, but is happy-go-lucky otherwise
  • Loves discovering new food and drink without working too hard at it
  • Is financially practical...most of the time


  • Make her friends happy
  • Make a good impression
  • Have an interesting life; try new and interesting things






IID 2007 . Human-Computer Interaction Institute . Carnegie Mellon University