Synthesis

01 Persona

The persona reflects a typical wine "novice," based on findings from user research:

Grace Patterson, 23 public relations assistant BA in English, U. Pitt Enjoys casual get-togethers with a diverse group of friends Takes work and friendships seriously, but is happy-go-lucky otherwise Loves discovering new food and drink without working too hard at it Is financially practical...most of the time Goals/motivations Make her friends happy Make a good impression Have an interesting life; try new and interesting things