User needs

02 Competitive evaluation

The following wine sites formed our competitive evaluation. In brief:

Best Cellars & Bottlerocket are online and brick & mortar merchants that target novice-intermediate consumers, mainly without dumbing down too much for experts

Cork’d is a community site with some editorial support re: education but allows users to explore down a path through 4 key “features” and current discussions

Best Cellars

• User-friendly attributes:
  fruity, soft, big, sweet…

• Price range:
  everyday $15 or best value wines from around the world

Bottlerocket

• Browse by how people shop:
  food pairing, rating, price…

• Filter by common attributes:
  region, body, vintage

Cork’d

• Community review, link to buy

• Find related by featured:
  wine, winery, user, grape