The final design of the system reflects two scenarios:
The first is the interaction between user and kiosk in a wine store, to help at the moment of shopping (as user research revealed often people visit the store right before attending an event, and have not necessarily made any premeditated decisions - they just want to "pick something up."
The second scenario demonstrates how the user is directed to the personalizable website after making selections (and purchases). He or she can use the features here to help discover new things and learn more about wines that may be enjoyable in the future. The content will adapt to the user's continued exploration and growing expertise.