Research Design Solution



01 Choosing a User Base

Who are we designing for?

Our task included creating a persona and an iPhone application based on a given user and task list.

Potential users include:

  • Elder exercize groups
  • Parents of a toddler
  • Teen babysitters

Potential tasks include:

  • Sharing / creating a community memory / memento
  • Finding information related to cooking or eating
  • Finding information related to health/fitness

After a significant amount of brainstorming, we felt that an interesting demographic would be parents of a toddler and finding information related to health/fitness. We took a different approach to this problem space by focusing on the parents, specifically the mother, rather then the toddler.

As of 2007, 71% of women in the US labor force have children under 18 years of age. With the heavy commitment that comes from both parenting, and a job, we recognized a unique user base with stress concerns we wanted to address.

Cork | Jain | Miller | Veerubhotla
BID 2010 . Human-Computer Interaction Institute . Carnegie Mellon University