Research
Findings
We had a number of interesting insights come out of our mall research. Some highlights were:
- Nearly all people waiting were men waiting for their wives.
- Several were retired, and expressed that they didn't mind waiting because they could do whatever they want with their time.
- Only one person chose to stand while waiting.
- People enjoy waiting if they have someone to talk to.
- People feel tethered to the fitting room unless they have a cell phone
Some of the things we observed people doing while they wait include:
- "People Watching."
- Getting something to eat or drink.
- Playing with cell phones.
- Thinking about other things they could go and do.
From our observations we put together a model of the needs of people who wait:
