Research

Directed Storytelling

With customers

suzie

We talked to six customers at two tea places and conducted guided story-telling. For each of them, we found answers for atleast the following questions:

1. Do they drink/buy tea regularly? Where?

2. How do they decide which tea they want to get?

3. What would they do to order/get tea?

4. Do they brew tea at home?

5. Why do they come to this place? Where else do they go?

6. What type of tea do they like?


With barista

suzie

We talked to six employees at different tea places to find out how their customers make choices, what they usually do after coming there and what interaction the customers have with the employee.

It was a great way to collect artificats as well. We took pictures of timers and tea storage tins. We realised that pleasant talk with the employees was what made the experience memorable.

 


Findings

Each team member shared findings by putting in research data in a common spreadsheet. Please click on the image for larger view.

 

 

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