MyVineyard

Tina Furlong

53 years old, Married

Account Executive for a PR firm in Fort Wayne, IN

Enjoys reading, spending time with her new grandson, and her morning coffee

Frequently attends dinner parties and is occasionally asked to bring a bottle of wine along

Knows nothing about wine, doesn’t drink much (if at all) and isn’t really concerned with learning about wines

Wants to be able to bring something along that others will enjoy, based on recommendations and maybe knowing the type of food that will be served

Life Goals

• Spend as much time as possible with her family
• Help others

Experience Goals

• Easy navigation
• Don’t overwhelm me with information, just give me suggestions

End Goals

• Suggest a wine that people will enjoy
• Remember previous recommendations so I can choose them again if people enjoyedthem or if people want more info about thewine