MyVineyard

Clayton Phillips

26 years old, Single

Recent graduate, works at start-up in Bay area

Extremely social, enjoys ‘Fine Dining’ With his new job he has more disposable income and wants to learn more about the intricacies of wine

Knows the basics; knows the characteristics and some of the components that he likes

Wants to be informed on the other things tolook for in a wine, how to pair wines with food to maximize the flavor; wants to make his own informed decision

Life Goals

• Wants to start his own company
• Travel the world and experience as manydifferent places and cultures as possible

Experience Goals

• Easy access to information
• Walk him through what he doesn’t know
• Interact with others who share his interest

End Goals

• Provides enough information so he feels like he is making the decision and not blindly following the recommendation of others
• Increase his growing knowledge of wines