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Lori McKay

• 22 years old
• Recently graduated from University of Vermont
• First job, marketing department at TelSystems Software
• Loves to be on the top of things – be it work, fashion or wines

Lori's Story

• Her colleagues  spoke a lot about wines
• She also remembered visiting older brother as a teenager and marveling at his fully stocked wine rack
• Thought this seemed very grown-up at that time
• Decided she would like to start learning about wine in order to fit in at work and to continue to establish herself as an independent adult

Lori's Goals

Life Goals:

• Be independent
• Be perceived as an adult

Experience Goals

• Relate to her coworkers
• Feel established in her new surroundings

End Goals

• Be a successful and sophisticated working woman