The Everyday Sommelier

We mainly used three techniques for our user research, namely, competitive analysis and directed story telling.

Competitive Analysis:

• Existing wine recommendation website
• Music recommendation website
• Sales website

Directed Storytelling:

• Experts
• Novices
• Bar tenders

Brick and Mortar

In our competitive analysis we saw that the wine website lacked personalization. It had a lot of useful information, however, it was extremely cluttered and confusing. We observed the kind of categories websites used to recommend products and how they maintained their databases.

In directed storytelling we learnt that different people regarded the wine drinking experience at different levels. Depending on the expertise, people used different adjectives and descriptions for the same kind of wines. Bar tenders told us how they generally guess the kind of wine a customer would like.