Initially, we had a 2nd and 3rd scenario. In our final version, we combined these two in the interest of time, and were able to consolidate them while retaining interactions and events we felt were important to share.
Debbie wants to host a wine and cheese party. She visits the store in person but does not have any knowledge to help the cheesemonger guide her. She takes his recommendation without participating in the selection of the cheese plate.
Debbie is hosting another wine and cheese party, but this time she wants to be more involved in the process of choosing the cheeses. She decides to visit the website before going to the store to learn about some different types of cheeses, and to start putting together her own plate. When she arrives at the store, she has more confidence to engage the cheesemonger in a conversation and is more involved in the selection. While hosting, she is able to share more information about the cheeses and explain to her guests why she made the choices she did.
Debbie recently went to an event that offered a cheese plate, and she liked the Brie cheese she had there. She decides to plan a wine and cheese party for her friends. She visits the Cheeosk website and finds several varieties of cheese similar to Brie. When she arrives at the store, she has some foundational knowledge to engage the cheesemonger in conversation. When Frank finds out she is planning a party, though, he suggests offering a wider variety of cheeses to help give the plate a bit more character. He assembles a selection of mild cheeses that are in line with Debbie's tastes, and also saves the list to her account as a cheese plate. If Debbie ever wants to recreate that selection of cheeses, it is now stored in the system. Lastly, Frank prints out a copy of the cheese plate for Debbie, so she knows which order to arrange the cheeses and can remember the names of each one. Frank is pleased that he could use the system to help determine his customer's tastes. Moreover, he is glad that he was able to make recommendations that will be more suitable for a party. Debbie feels empowered by her new comfort in approaching the cheese counter, and is excited to share her newfound knowledge with her friends at the party.
Debbie is at home again. She recently sampled some Brie cheese at an event she went to with her husband. She decides she would like to throw a party of her own on her rooftop deck to celebrate the warm weather and get some of her friends over. She remembers the Cheeosk website and goes online to browse for similar kinds of cheeses.
Frank: Hello, Debbie! How can I help you today? Debbie: I had a Brie cheese recently and really enjoyed it, so I put a few I thought sounded good onto my list. Frank: Ah - these are all excellent French soft cheeses. Based on these, I would also recommend a Bucheron; it's a goat cheese from a nearby region in France. Debbie: mmm... no. I don't think I want to eat goat cheese Frank: Ok. Well, we do have three new Brie cheeses: Brie de Nangi, Brie de Meaux, and Brie de Melun. Debbie: Those are all Brie cheeses, right? What's the difference between them? Frank: Names of towns. They all come from same region. Check out this map! Debbie: neato! Frank: I'm curious, are you buying these for any occasion? Debbie: Yes, I thought I'd throw a party for some friends. Frank: Ah! In that case, can I recommend one of our basic platters? It's a good idea to offer a variety of cheeses, and while all the ones you've chosen are very good, the differences are very subtle. Debbie: Ok, that's good advice. Thanks! Frank: Sure - I'm going to take some of the more pungent ones off this platter, since I think your tastes are more toward the mild cheeses. I'll also add this platter to your account, so if you ever want to order the same thing again, it's saved to the system. You can also view it from home and make changes to it, or create new ones.