Cheeosk

We were able to interview several cheese customers:

• 1 novice user
• 1 "advanced user"
• 2 expert users

We gained a number of key insights from our interviews:

• A novice may be intimidated to ask the cheesemonger for advice.
• The cheesemonger may not warn the customer that a cheese cannot be prepared in a certain way.
• When throwing a wine and cheese party, it may be useful to put out names of cheeses for the guests with allergies.
• Novice cheesemongers may want to go with a friend who knows more about cheese to the cheese counter the first time.