Doggie Do

Our findings and insights from the user research led us to create personas for a dog owner and her dog.

Jennifer Lehigh

• 28 years old

• Non-profit lawyer

• Lives by herself

• Got a dog 2 years ago to keep her company

End Goals

• Go to the dog park when other dogs are there

• Be a good dog owner

The Real Slim Shady

• 2 years old

• Passed doggie school training

• Loves peanut butter

• Likes to play with large dogs

End Goals

• Get as many treats as possible

• Play with other dogs

• Make Jennifer happy and proud