Design
03 Speed Dating
To test the positive concepts from the critique session, we further developed the treasure hunt and shopping assist into numerous different versions and performed a speed dating session. Since all our ideas involved multiple kiosks around the Strip, we simulated Craig Street to be Penn Avenue and set up kiosks and screens over different blocks on South Craig Street. We elicited participation from about 10 different people. We created paper prototypes of medium to high resolution for a treasure hunt for kids with a Disney character story; a trivia hunt for adults with Steely McBean, the Steelers' mascot as the avatar; a punch collection shopping coupon system; a locker-style bag-drop; and a dynamic location bag-drop and bag-retrieval system. In the process, we also tested the feasibility of tokens, coins, coupons, bands, cards, puzzle pieces and other accessories that would go along with our ideas and various types of gifts or rewards from completing the treasure hunt, trivia game and shopping punch-collection.
While we received positive feedback for nearly every idea, the highlights of the issues we faced are as follows:
- For the locker style bag storage, people decided to might as well put their bags in their car.
- For the dynamic bag storage system, people had issues involved with wait time on collection, and more importantly trust issues with leaving one's bags, unaware of the ability to collect them wherever they wanted.
- For the treasure hunt with kids, participants had some difficulty in understanding the game and perceived the need for multiple stories.
- For the avatar based trivia game, adults wanted to play the trivia game without going around the Strip to hear and learn about the Strip from the various avatar kiosks we had placed.
- For the coupon based shopping motivator, people wanted a choice of gifts or rewards, and a presentation that didn't make it look like a shopping scam.
After processing observations and feedback from speed dating, and further evaluating our ideas, the group decided to go with the shopping motivation system to support adults, and secondarily kids. Speed dating participants were excited about this system, and there was a ready ecosystem of stakeholders that would like to invest in such a system.