Summary
Research Synthesis Design Solution

Wazzup?

 
 
 

Synthesis

01 Persona

We created a persona to get a better understanding of our target users and to avoid trying to design an application for everyone which will not be much of an improvement over existing situations.

Vanessa Hayden

Vanessa Hayden

Vanessa is 15 years old and her interests are softball, hanging out with her friends, going shopping and talking/texting on her cell phone. Her parents got divorced recently and Vanessa decided to move to Ohio together with her father, a business salesman. However, her little brother stays with her mother and she really misses him. She babysits to earn some extra money to save up for her prom dress and to stay on top of popular fashions. It also reminds her of her little brother and helps her feel loved and appriciated. At one of the first parties Vanessa was at, she met Sebastian and developed a secret crush on him.
She has met a some people, but she and her friends have conflicting schedules, often due to her babysitting job. So when she is babysitting, she wants to find a good place nearby to meet her friends later.

Vanessa's Goals

Life:
be independant of parents
make new friends
Experience:
feel loved and appreciated
End:
become popular among friends

"No, I cannot meet with you, I am still babysitting... what? it's too loud here! what? hello?"

BID 2009 . Human-Computer Interaction Institute . Carnegie Mellon University