Coop's Experiences

Experience Goals
Doesn't feel in control
“I always delay to pick up riders since the route is randomly depend on riders’ calls.“
“I sometimes forget to pick up someone.”

Don’t feel respected
“I like it when people say thank you.”

End goals
“I want the optimal route.”
“I don’t want to have to ask people where are they going or explain why I’m not on time.”

Customer
Customer goals
“I would like to get home as soon as possible.”
Get home in a safe manner.

Cooperate goal
Less absenteeism and driver turnover