03 Problem Tackled
There were many problems and user needs that surfaced when we conducted our user research.
Based on the feedback that we received from the focus group, we chose a set of problems to tackle:
- Wire tangling
- Easy, one-handed use
- Music sharing and discovery
- Importance of Aesthetics and Design
In the realm of aesthetics and design, we used our findings from the media research, and the "shopping"
that we did at stores like Sephora and Bath and Body Works as inspiration. Many of our initial
form factors mimic some of the make-up or lotion containers that we had found at these stores.
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