Summary
Research Synthesis Design Solution

Research

01 Research Overview

To inform the design of our digital music player, we first wanted to better understand our target user group, 18 – 21 year old girls, as well as the products that they consume. We used a variety of design research methods – Media Research, Competitive analysis, Interviews and Observation, and a Focus Group.

 

IID 2005 . Human-Computer Interaction Institute . Carnegie Mellon University