Summary
Research Synthesis Design Solution

Research

02 Media Research

This step involved visiting the stores that they shop at, reading their magazines, and watching their television shows. This total immersion into the media allowed us to understand how the marketers have pegged our user group, and witness what is popular and important to our user group.

What's in Your Purse?

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IID 2005 . Human-Computer Interaction Institute . Carnegie Mellon University