We also created two personae to help us define the goals of the users of the kiosk.

Andy

Age: 21

Would like to cook but needs help getting started

Often gets prepared foods

Has cooking equipment, but barely uses it

“I could make really good stuff if I only knew how”

Jill

Age: 24

Cooks regularly

Can modify recipes but lacks the confidence to make up a recipe “on the fly”

Bored with her standard repertoire

Needs inspiration!