JumpStart

Our target user base includes mobile users typically in the age range of 14 - 60, who have vehicles and may be in a situation that requires them to either perform a temporary fix or call a tow truck when their automobile encounters a problem.

Our goal was to provide an easy way for users to recognise the problem and make a decision about the manner in which to deal with the issue.

Users could be completely naive about automobile repair or they could be knowledgeable about it. The application is designed to cater to both extremes and the whole range of those who fall in between.

JumpStart is designed to be a 'means-to-an-end' tool which allows users to get from point A to B in a simple and effortless manner.